Something that is often overlooked in the world of online promotion is the subject of link building.

I know, building links is dull and boring, but if Google is going to send you lots of traffic, it is absolutely essential. Did I say essential???

A few weeks ago, I gave a presentation in Barcelona about Web 2.0 link building, and how to do it. This is a part of the game, but only a part. (Did you see, I used that as an opportunity to build an internal link…)

I found this yesterday by chance on YouTube - it is Matt Cutts, the face of SEO at Google talking - about how big your site needs to be to rank well in their search engine. The answer may surprise you…