July 14, 2010
A Brussels based consultancy, Waggener Edstrom, has released a report about the level of influence in the EU policy area by bloggers.
It focuses on the Brussels based, English language EU blogosphere. Unsurprisingly, Blogactiv.eu and bloggingportal.eu are considered to be central to the blogosphere. Happily, 9 of the top 40 most influential blogs in the Influence Index are hosted on Blogactiv. They are (in no particular order):
Forum for the Future of Agriculture
Mathew Lowry’s Tagsmanian Devil
Rhein on Energy and Climate
Digital Civil Rights In Europe
Congratulations and many thanks to them all, from everyone involved in Blogactiv.
The report was launched with an event in Brussels, attended by number one blogger, Gavin Hewitt of the BBC, Dutch MEP Marietje Schaake, Richard Freedman (Press Officer for European Parliament President Buzek) and John Jolliffe from Waggener Edstrom. The panel offered their thoughts on the size and influence of the blogging landscape before engaging in an interesting question and answer session.
I took the time to interview John before the event started. You can watch his thoughts on the report and EU blogosphere here:
[kml_flashembed movie="http://www.youtube.com/v/WMdswozWBjk" width="425" height="350" wmode="transparent" /]
The survey used four main criteria for judging the policy influence of blogs – Reach, Content, Buzz and Target Audience. My questions to you, dear EU policy blog reader or blogger, are these:
How would you rate the influence level of blogs?
How often would such a study be relevant and informative?
What are your ‘top 3’ EU blogs?
In a study focused on the English language blogosphere, can there ever be more relevant blogs than those written by the major publications (BBC, FT) or Commissioners?
I’d love to hear your thoughts…
For what they are worth, my thoughts are that the report could have made the urls of the blogs a little more easy to locate!! Unless you are in this world, finding some of those specialist blogs listed may not be easy.Author : Stuart Langridge