October 21, 2009
The world of internet marketing has been changing – again – over the last few weeks. New rules in the US will begin to have an impact on the way that products and services are described online.
I’m not a lawyer and don’t pretend to be one, so this is not legal advice. Instead, I am listing below a number of links that provide more information so that individual bloggers can make up their own minds as to what – if anything – they ought to do.
John Reese’s thoughts on what this means for internet marketers.
This is a subject that has been raised on this platform recently by Mathew here. How it will impact the political world, I do not pretend to know.
Some of the Blogactiv bloggers are very clearly in one ‘camp’ or another. Others are organisations, so we can presume that they are paid to post by the group / NGO / think tank.
But what about individuals?
I can think of one recent post that was very complimentary about an organisation that most of us would totally disagree with. The individual in question had recently flown across the world to meet with them. Who paid for the flights, hotels and food? I honestly don’t know, and do not plan to ask, but it could easily be an influencing factor in this persons – or any persons – opinions.
What about other organisations? I can also think of an organisation that is ‘supporting’ blogging efforts to raise awareness of it’s issues. As yet, their ‘support’ isn’t public. Should it be? I think we can all probably agree that it should be, but blogging is a new thing to this particular organisation and they haven’t yet thought throught their policies.
Will there be a time when such interests need to be divulged? Clearly, there is no selling of ‘products’ on this platform, but is that much different to selling ideologies or political positions? This isn’t an easy subject to broach in politics without the potential for constraining freedom of speech, but it may become a hot topic in the EU blogosphere soon enough.
The world of blogging is becoming much more complex…Author : Stuart Langridge