July 20, 2010
Over the last week, the EU blogosphere has been shaken up by a report by Waggener Edstrom, a Brussels based consultancy. There has been a reasonable degree of coverage of it (here by me and here for example), some was critical (here and here for example) and some others seemed more non-plussed (here).
All nice stuff – our cosy little world has been awoken a little.
But there are lessons to be learned about communicating in the blogosphere (any blogosphere) and specifically this one where most of the major contributors know each other.
My main takeaway from the episode is that while it may have needed a lot of resources to prepare and release the report, there has been surprisingly little follow up from Waggener Edstrom. In his defence, John Jolliffe did respond to the most critical of the posts (by Eurogoblin) but I can’t find his thoughts anywhere else.
Since blogging is all about conversations – something often investigated by Mathew – it seems odd that W-E didn’t involve themselves in more of them. As Mathew often reminds us, the EU blogosphere is a great example of trying ‘herding cats‘ with so many languages and locations involved.
A bit of self-defence is understandable, but that isn’t the only conversation to have. There were – after all – some positive posts as well. They would have been great places to engage in the debate.
One must presume that if they plan to assist clients (corporations and NGOs I guess) in the blogosphere, they will need to be genuinely involved. The real chance to prove themselves was while we were all discussing them!
So, Waggener Edstrom – Where Are You?Author : Stuart Langridge